Because you are a professional writer, you are already a typographer. You may be a reluctant typographer. You may be an unskilled typographer. But every time you put words on a page, you’ve made typography happen. So you are a typographer.
Typography isn’t just the frosting on the doughnut that is your text. Typography has consequences. Just ask the person who was responsible for the ballot used in Palm Beach County, Florida, for the 2000 presidential election.
If bad typography can have negative consequences, it shouldn’t be hard to believe that good typography can have positive consequences. Typography can help you engage readers, guide them, and ultimately persuade them. The more you appreciate what typography can do, the better a typographer you can become.
And you can ensure that you never turn your own work into the equivalent of a butterfly ballot.