This book is partly an experiment in taking the web seriously as a book-publishing medium. I have a role to play in making the experiment work. And so do you.
During its second year online, only about one in 1000 readers paid for this book. For the full report, see Effluents influence affluence. Seriously, folks—this experiment can’t work without your participation.
For my part, I wanted to deliver a level of writing and design quality that you’d find in a printed book. Not that print will always be the gold standard. But today it is. Because so far, web-based books—nice ones, anyhow—have been slow to emerge.
Yet these books can’t emerge until writers put in the effort to make them. So I did. I wrote the text. I designed the fonts. I made the illustrations. I created a book-publishing system called Pollen. I paid for the web servers. It was, in short, expensive. Not that I’m complaining. But I wanted it to be worth your time.
Why? Because your time is expensive too. This is a fact often overlooked in debates about how much a digital book should cost. Reading a book is a big undertaking. What you spend to buy a book—whether $5 or $50—is small compared to the hours you’ll spend reading it. Every great book is underpriced; no bad book is cheap enough. So to minimize your risk, you don’t have to pay before you read this book.
But that doesn’t mean the book is free. If you like the book, I’m relying on you—yes, you, not the guy over there—to help sustain the effort. I want you to enjoy the book, learn from the book, but also support the book. How?
Buy my fonts. ($89+)
Equity is the text font you’re reading now. Concourse is the sans serif seen in the headline and elsewhere in the book. Triplicate is used for code samples. Advocate is used for titles and headings. I designed these fonts. They’re only available here.
Just send money. ($9-39)
Use your credit card to quickly send the payment that best reflects your appreciation. Get your trackpad finger ready—
If you prefer some other payment processor, you can use email@example.com as the recipient. I’m not picky.
(Just to be clear, this is a payment for the online book you see here. You won’t get a link to download an e-book or PDF, because there isn’t one.)
Buy the Typography for Lawyers paperback. (about $30)
You can get it from either my publisher, Jones McClure, or Amazon. Much of the material here was adapted from TFL. So if you’re a lawyer, you’ll love this book. If you’re not a lawyer, give it to your favorite lawyer, who will love the book, and by extension, you.
Tell people about it. (free)
Exposure is not a substitute for money. But money plus exposure is better than money alone. So in addition to the options above, tell your friends. Your colleagues. Frenemies. Strangers. All are welcome.
Please also note that there are no ads on this website, and as long as readers are taking suggestions 1–4 seriously, there won’t be. I believe that reader-supported publishing can work on the web. But I also dislike paywalls. Don’t you? So let’s skip it. I’ve done my part. I trust you to do yours.