Thank you to everyone who has paid for this book. Your support makes my continuing work in typography possible.
Thank you to Erik Spiekermann for writing the foreword.
Thank you to Matthew Flatt, Jay McCarthy, and the Racket development team.
Thank you to William Lidwell for permission to reprint the butterfly-ballot diagrams.
Thank you to Allan Haley for background facts about Times New Roman.
I welcome suggestions for future revisions of the book.
Butterfly ballot and redesigned ballot in Why typography matters: © 2003 William Lidwell, Kritina Holden, and Jill Butler, from their book
Highway sign in What is typography: © iStockphoto.com / Double_Vision. Used under license. Modified by Matthew Butterick.
Manual typewriter in Type composition: © iStockphoto.com / slobo. Used under license.
Computer keyboard in Type composition: © iStockphoto.com / Amorphis. Used under license. Modified by Matthew Butterick.
Author illustration: © 2006 Noli Novak. Used under license.
The serif font used in this book is Equity.
The sans serif font is Concourse.
The monospaced font is Triplicate.
The titling font is Advocate.
The book was written and designed using Pollen, a book-publishing system that I created for this project. Pollen is available under an open-source license through GitHub. Pollen was built with Racket, a programming language descended from Lisp. (For more about this work, see Why Racket? Why Lisp?)
I’m a writer, typographer, and lawyer in Los Angeles.
After getting my degree in visual & environmental studies from Harvard University, I worked as a type designer for the Font Bureau and Matthew Carter. At the beginning of the web era, I moved to San Francisco and founded Atomic Vision, a website design and engineering studio, which later became part of Red Hat, the open-source software company.
Later, I went to UCLA law school, and became a member of the California bar in 2007. I wrote the website and book
I live in Hollywood, California with my wife Jessica and Roxy the boxer.
© 2010–16 Matthew Butterick. All rights reserved.
No part of this book may be reproduced without written permission from me. Send requests to email@example.com. Reproductions that qualify as fair use under U.S. copyright law do not require permission.
Copyrighted materials are reproduced either with permission of their owners or under fair use. Trademarks are the property of their respective owners. No endorsement is implied.
I have not been compensated to recommend any of the commercial products mentioned.
This book is not legal advice.