How to pay for this book

This book is part­ly an ex­per­i­ment in tak­ing the web se­ri­ous­ly as a book-pub­lish­ing medi­um. I have a role to play in mak­ing the ex­per­i­ment work. And so do you.

For my part, I want­ed to de­liv­er a lev­el of writ­ing and de­sign qual­i­ty that you’d find in a print­ed book. Not that print will al­ways be the gold stan­dard. But to­day it is. Be­cause so far, web-based books—nice ones, any­how—have been slow to emerge.

Yet these books can’t emerge un­til writ­ers put in the ef­fort to make them. So I did. I wrote the text. I de­signed the fonts. I made the il­lus­tra­tions. I pro­grammed a new web-pub­lish­ing sys­tem. I paid for the web servers. It was, in short, ex­pen­sive. Not that I’m com­plain­ing. But I want­ed it to be worth your time.

Why? Be­cause your time is ex­pen­sive too. This is a fact of­ten over­looked in de­bates about how much a dig­i­tal book should cost. Read­ing a book is a big un­der­tak­ing. What you spend to buy a book—whether $5 or $50—is small com­pared to the hours you’ll spend read­ing it. Every great book is un­der­priced; no bad book is cheap enough. So to min­i­mize your risk, you don’t have to pay be­fore you read this book.

But that doesn’t mean the book is free. If you like the book, I’m re­ly­ing on you—yes, you, not the guy over there—to help sus­tain the ef­fort. I want you to en­joy the book, learn from the book, but also pay for the book. How?

  1. Buy my fonts Eq­ui­ty, Con­course, and Trip­li­cate. ($60+)
    Eq­ui­ty is the text font you’re read­ing now. Con­course is the sans serif seen in the head­line and else­where in the book. Trip­li­cate is used for code sam­ples. I de­signed these fonts. They’re only avail­able from me.

  2. Buy one of my oth­er fonts. ($40+)
    My oth­er fonts—Her­mes, Her­ald Goth­ic, and Wes­sex—are also avail­able (though not from me di­rect­ly). If Eq­ui­ty, Con­course, and Trip­li­cate aren’t your cup of tea, maybe one of those will be.

  3. Buy some­one else’s font through this site. ($40+)
    If you like one of the fonts you see in font rec­om­men­da­tions, click through to buy it at My­Fonts, and I’ll get a small cut. I mean, small. But it helps.

  4. Buy the Ty­pog­ra­phy for Lawyers pa­per­back. (about $25)
    You can get it from ei­ther my pub­lish­er, Jones Mc­Clure, or Ama­zon. Much of the ma­te­r­i­al here was adapt­ed from TFL. So if you’re a lawyer, you’ll love this book. If you’re not a lawyer, give it to your fa­vorite lawyer, who will love the book, and by ex­ten­sion, you.

  5. Buy the Ty­pog­ra­phy for Lawyers Kin­dle edi­tion. ($10)
    This is only avail­able from Ama­zon. It may be the best-de­signed Kin­dle book avail­able. Which would still make it one of the least im­pres­sive achieve­ments of my ca­reer. But if you’re a Kin­dle diehard, there it is.

  6. Just send mon­ey. ($5–10 sug­gest­ed)
    Use Pay­Pal or Ama­zon Pay­ments to send any amount to me (mb@mbtype.com).

  7. Tell peo­ple about it. (free)
    Ex­po­sure is not a sub­sti­tute for mon­ey. But mon­ey plus ex­po­sure is bet­ter than mon­ey alone. So in ad­di­tion to the op­tions above, tell your friends. Your col­leagues. Fren­e­mies. Strangers. All are welcome.

Please also note that there are no ads on this web­site, and as long as read­ers are tak­ing sug­ges­tions 1–7 se­ri­ous­ly, there won’t be. I be­lieve that read­er-sup­port­ed pub­lish­ing can work on the web. But I also dis­like pay­walls. Don’t you? So let’s skip it. I’ve done my part. I trust you to do yours.

—MB