body textFour important considerations

Please note:
BODY TEXT*
is the most com­mon
el­e­ment in a doc­u­ment.
There­fore, how the body
text looks will have the
most pro­nounced ef­fect
on the ap­pear­ance
of the doc­u­ment.
Con­se­quent­ly,
you should
set up the
body text
FIRST.

Start with
font, point size,
line spac­ing, and
line length, be­cause
those four de­ci­sions will
large­ly de­ter­mine how
the body text will
look. OK?

by the way
  • While I’ll stop short of call­ing it a rule, I strong­ly rec­om­mend us­ing a serif font—not a sans serif font—for body text in print. Most books, news­pa­pers, and mag­a­zines use serif fonts for body text. It’s the tra­di­tion­al choice and still the best choice.

  • On the web, body text can be in a sans serif or serif font. Sans ser­ifs were once pre­ferred for screen text be­cause they ren­dered bet­ter on the low­er-res­o­lu­tion screens of the past. (That’s why most graph­i­cal user in­ter­faces are built around sans serif fonts). But on to­day’s screens, serif fonts look equal­ly good.